Target® Seasonal Manicure Collections

• Merchandizing • Package Design • Product Design • Marketing Collateral

While working at Pacific World, Target granted our company space in their seasonal impulse bin and endcap display areas for our manicure tools. I was tasked with creating seasonal collections to merchandize in these areas. 

Because the nature of these collections were so transitory, it was fun to let trends take hold without worrying about how they would stand the test of time. On the other hand, it was important to pay close attention to trend forecasts to be sure that the collections would be appropriate for their season and merchandize well with other products in the retail space.