Gem™ Beauty Tools

• Branding • Logo Design • Package Design • Final Art Production

The goal of this project was to create a brand that would be non-polarizing and appeal to a mass market. Because the nature of a blister card puts the product as the main focal point, I didn’t want to design around the products as if they were an afterthought. Instead, the color palette from the packaging extends through the beauty tools themselves, creating an appealing visual grouping in the retail space.