SensatioNail® Packaging Refresh

• Package Design • Retouching • Line Extensions • Final Art Production • Print Supervision

SensatioNail® is an at-home gel polish brand sold throughout the US and Europe. Although SensatioNail sells a variety of bright beautiful colors, gel polish is sensitive to light and has to be sold in an opaque black bottle, hiding the color on the shelf. In addition, SensatioNail’s main brand colors are black and white, but the predominantly black boxes were not standing out on the shelf next to the colorful bottles of their competitors. The goal of this refresh was to bring color and shelf-appeal to the packaging so SensatioNail could hold it’s own against other polish brands in the retail space.