Live Breathe Beauty

• Branding • Logo Design • Package Design

By nature, makeup applicators are seen as tools used to cover up a woman’s unique imperfections. Instead, Live Breathe Beauty chooses to encourage women to embrace what makes them uniquely beautiful.

When developing this brand, it was important that the message - Look Like You, Accentuated - was prominent throughout the imagery used print and digital media. With a small product line, Live Breath Beauty focussed more on education to teach and encourage women to look like the best versions of themselves rather than transforming them into someone else.